EP204: Confidence Beats Technique in Sales Training

Alex McNaughten continues his visit with Chris to share psychological insights that challenge traditional sales training. As an AI entrepreneur, Alex emphasizes confidence should be the priority when onboarding salespeople, not technique. He advocates first building enough confidence just to "pick up the phone” and draws parallels between sales and coaching - both guide people through "the emotional journey to consider something new." Alex tells his story about overcoming fear in sales and boxing, noting most training overlooks the emotional side. He concludes that "so much sales training, particularly cold calling, is wrong or missing" these emotional components.
Alex’s perspective as an AI builder brings a unique view on honing the emotional skills crucial for sales success. He advocates pushing sales leaders to transform training to address confidence and psychology first. Join them for this episode, “Confidence Beats Technique in Sales Training.”
Links from this episode:
Grw.aiBranch49ConnectAndSell
Alex McNaughten on LinkedInCorey Frank on LinkedInChris Beall on LinkedIn
 
Full episode transcript below:

EP203: AI Coaching Conversations Elicit Unfiltered Rep Feedback

The guys are tackling the big question on every sales manager's mind: Could AI replace me? With wisdom and reassurance, Corey and Chris explore the power of Taylor, an AI sales coach created by grw.ai CEO Alex McNaughten. Taylor provides a judgment-free space for reps to vent frustrations and surface red flags managers miss. As Chris explains, Taylor's conversational skills elicit "confessions" from reps. And for managers worried an AI could do their job better, Alex gently says: "The goal here is to make leaders better...not replace them." So breathe easy sales managers, and get ready to be 10-50X more effective. With the power of AI augmentation Sales Managers will be unstoppable. Join us for this episode, AI Coaching Conversations Elicit Unfiltered Rep Feedback.
About Our Guest:
Alex McNaughten - CEO/Founder - Grw.ai
With a background in B2B sales for both Kiwi startups and US tech giants, Alex is passionate about increasing the level of professionalism & performance in B2B selling globally. Prior to Apprento, through his advisory firm, he trained hundreds of founders, executives and sales professionals and worked across over 130+ ANZ businesses from pre-revenue startups like SafeStack Academy, to growth companies like Rocos to large multinationals like Vodafone, helping them to reduce their sales costs, speed sales cycles, maximize win rates, build out teams, expand into new markets and ultimately generate $10s of millions in new revenues.
Links from this episode:
Grw.aiBranch49ConnectAndSell
Alex McNaughten on LinkedInCorey Frank on LinkedInChris Beall on LinkedIn
 
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EP200: Authentic Demand: Moving Past Impersonal Lead Gen

Episode 200 of the Market Dominance Guys features Corey, Chris, and special guest Jim Graf. They explore key trends shaping modern prospecting – from the diminishing returns of broad email campaigns to the rise of personalized, longitudinal selling. Jim explains how the old concept of BANT (budget, authority, need, timeframe) fails to capture the fluidity of today's buying journeys. Rather than chasing "leads," they advocate nurturing long-term demand through authentic relationship building.The conversation culminates in examining the overlooked value of seasoned SDRs. Chris shares examples of 60+ year-old SDRs wildly outperforming their younger peers, dispelling misconceptions that this function is merely developmental. With their seasoning, polish, and focus, many late-career reps embody the consummate skills needed to excel. Jim and Chris emphasize how this critical frontline role requires a professional, not progressive, mindset.In an era of noisy outreach, the guys explore timeless ways to cut through the clutter – with patience, personalization, and wisdom accrued over decades. Listen to this episode, "Authentic Demand: Moving Past Impersonal Lead Gen."
 
Links from this episode:
Corey Frank on LinkedInChris Beall on LinkedInJim Graf on LinkedIn
KazzcadeBranch49ConnectAndSell
 
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EP196: Making Seinfeld Laugh - The Sales Professional’s Aim

Corey Frank continues his interview with Susan Finch as they talk about perfecting your craft and the importance of a supportive and evaluative community in the journey. This leads to an insightful discussion that draws parallels between renowned comedians and training sales professionals. Corey uses the example of comedians like Jim Gaffigan, Chris Rock, and Jerry Seinfeld testing new material in heartland towns to underscore the significance of knowing your audience and how practicing your craft in smaller venues can sometimes offer more genuine feedback than large, more famous platforms. 
Listen in as Corey recounts the story of hotdog-eating champion Kobayashi, drawing lessons on questioning the conventional and pushing the boundaries of what's possible. They emphasize the power of not just aiming for more but seeking ways to make the process more efficient. Join them if you're keen on exploring the intricacies of the sales profession, the art of feedback, and the significance of pushing boundaries in this episode, “Making Seinfeld Laugh: The Sales Professional’s Aim.”
 
Full episode transcript below:

EP195: Humility’s on the Menu - Serving Sales Success Sashimi-style!

Corey Frank welcome Susan Finch to talk about humility, sales training, and sushi. If you've ever wondered how to turn water into wine without being at a wedding in Cana. Today's discussion is all about nurturing the greenhorns and newbies by diving into how to nurture the budding talent fresh from school or those having a "Is this my life?" moment. Corey expounds on why humility isn’t just for monks in monasteries but crucial in the sales world too. Drawing unexpected life lessons from the likes of the book 'The Alchemist' to 'Giro Dreams of Sushi' - yes, a sushi documentary, because why not? - this episode promises a roller coaster ride through the heart of sales strategies. Listen to the first half of this conversation, "Humility's on the Menu: Serving Sales Success Sashimi-style!"
 
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EP185: Using Scarcity Tactics in Sales - GenX vs GenZ Psychology

Chris and Corey continue their conversation with Dr. Mindy Weinstein, as they delve deep into the psychology behind scarcity and its profound impact on consumer behavior. You'll uncover invaluable insights on how scarcity appeals to different generations, especially the younger demographic, and how you can leverage this powerful phenomenon to drive sales success. Drawing from their wealth of experience, Corey and Chris share practical strategies on positioning salespeople as indispensable resources in a scarce market, fostering authentic connections, and building trust through genuine expertise. By the end of this episode, you'll be equipped with actionable tips and powerful communication techniques to elevate your sales game and unleash your full potential. Don't miss out on this opportunity to transform your sales approach—tune in now and unlock the untapped potential of scarcity!  Join us for this episode, "Using Scarcity Tactics in Sales: GenX vs. GenZ Psychology."
Links from this episode:
Dr. Mindy Weinstein on LinkedInCorey Frank on LinkedInChris Beall on LinkedIn
Branch 49ConnectAndSell
 
Full episode transcript below:

EP184: Cracking the Code; Scarcity Strategies for Sales Success

In this episode Chris and Corey are joined by the brilliant Dr. Mindy Weinstein, marketing expert and author of the bestselling book, "The Power of Scarcity." If you want to boost your sales game, this episode is a must-listen. Dr. Weinstein breaks down the secrets behind scarcity and its four types: time-related, demand-related, supply-related, and limited edition scarcity. Learn how to tap into the psychology of scarcity and motivate your customers to take action. Together, they explore the dynamics of scarcity in business and the impact it has on sales and marketing strategies. They also emphasize the importance of trust and credibility. Don't be that professional who abuses scarcity—build genuine relationships first! Join the Market Dominance Guys for a an insightful exploration of the power of scarcity in sales, in "Cracking the Code: Scarcity Strategies for Sales Success."
 
About Dr. Mindy Weinstein
Marketing is her passion. Over the last several years, she has trained 15,000+ people how to effectively approach marketing and sales in today's climate. Through webinars, workshops and conferences, her goal is to educate the business world one person at a time. As part of this goal, she has been researching, teaching and consulting about marketing psychology, with a special focus on the power of scarcity. In fact, that’s the name of her bestselling book, The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions (McGraw Hill 2022).
Links from this episode:
Dr. Mindy Weinstein on LinkedInCorey Frank on LinkedInChris Beall on LinkedIn
Branch 49ConnectAndSell
 
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EP183: Sales Mastery - Body Language and AI Giving You the Edge

Chris and Corey continue their conversation with Ben Sternsmith of Sybill AI . This episode covers how AI is revolutionizing the sales process, making it more precise and empowering for sales professionals.
Discover how AI analyzes tonality and body language, equipping salespeople with unparalleled accuracy in assessing deal progress. They discuss the importance of building trust with clients and how AI can support but never replace the human touch in establishing meaningful connections.
They also explore the resurgence of cold calling as a powerful strategy in the digital age and introduce Dealy. This innovative AI-driven solution enhances CRM systems by analyzing customer interactions and providing valuable insights.
Join us for this insightful episode that explores the synergy between sales and AI, offering practical tips and inspiring ideas for sales professionals.
 
Links from this episode:
Ben Sternsmith on LinkedInCorey Frank on LinkedInChris Beall on LinkedInSybill AIBranch 49ConnectAndSell
About Sybill AI
Sybill AI is an AI company that originated as a Stanford project three years ago. The founders, frustrated with the limitations of remote teaching, developed a behavioral AI engine over Zoom. This innovative tool records calls and analyzes body language to determine engagement levels. Leveraging the power of large language models like GPT-4, Sybill AI offers generative AI for salespeople. It automatically generates call summaries, writes AI-powered follow-up emails, and even appends CRM data.
 
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EP180: Sales Success in the Age of AI and Emotional Intelligence

In this episode of the Market Dominance Guys, Chris Beall reviews how artificial intelligence and machine learning will impact the future of sales. Beall shares his thoughts on how decision support using AI can make it easier and faster to figure out what to do. He gives an example of a prospective customer who wanted to talk to CEOs of companies using the entrepreneurial operating system popularized in the book "Traction." He was able to use ChatGPT to find the names of CEOs running companies that were probably following EOS. In just a few minutes, he had a list of CEOs, company names, and phone numbers. Chris believes that AI and machine learning will help sales teams be more efficient at finding the folks they want to talk to. They will be able to understand their sales teams better, which will help sales run better. In addition to AI, he covers inbound and outbound marketing strategies and which one is more effective. Finally, he explores the power of negative conversations in driving pipeline and how they can be more effective than positive conversations. Join us for this episode, “Sales Success in the Age of AI and Emotional Intelligence.”
Here are 12 provocative questions answered in this episode:
 How do you think the rise of artificial intelligence and machine learning will impact the future of sales?
 What's your take on the debate between inbound and outbound marketing strategies? Which one do you think is more effective?
Can you share a story about a time when you failed at something in your professional life? How did you bounce back from it?
How do you stay motivated and focused when faced with challenges or setbacks?
What's the biggest mistake you see salespeople make, and how can they avoid it?
How do you think technology changes how sales teams work and collaborate?
What's your opinion on the role of emotional intelligence in sales, and how can salespeople develop this skill?
How do you measure the success of your sales team, and what metrics do you use?
In your experience, what are the most effective strategies for building strong relationships with clients and customers?
How do you ensure that your sales messaging resonates with your target audience?
What advice would you give to someone who is just starting a career in sales?
What are the biggest challenges facing sales leaders today, and how can they overcome them?
Full episode transcript below:

EP175: How ChatGPT Can Improve Sales Enablement

In this episode of the Market Dominance Guys podcast, Chris, Corey and Helen Fanucci discuss the evolution of the internet, from its early days as a way for messages to move across networks to the democratization of global information through the browser and search engines. They also explore the capabilities of ChatGPT, including its ability to generate email responses and interact with customers using personalized prompts. They highlight the potential of ChatGPT to save time and improve the quality of communication for sales professionals. Join us for this idea-filled episode, "How ChatGPT Can Improve Sales Enablement."
 
Four ideas on how sales professionals can benefit from using ChatGPT for follow-up:
Personalized Follow-Up: ChatGPT can help sales professionals create personalized follow-up messages for each customer based on their preferences, interests, and past interactions with the sales team. ChatGPT can analyze the customer's conversation history and provide personalized responses that feel like a human wrote them.
Lead Nurturing: ChatGPT can help sales professionals nurture leads by sending automated follow-up messages to potential customers at regular intervals. These messages can be customized to meet the specific needs of each customer, making it easier to keep them engaged with the sales process.
Schedule Meetings: ChatGPT can help sales professionals schedule meetings with potential customers by automating the process of finding a mutually convenient time to meet. This can save the sales team a lot of time and effort by eliminating the need to go back and forth with customers trying to find a suitable time.
Provide Instant Customer Support: ChatGPT can be used to provide instant customer support to customers who have questions or concerns about a product or service. Sales professionals can use ChatGPT to respond to these inquiries in real-time, providing customers with the information they need to make a purchasing decision. This can help increase customer satisfaction and improve the chances of closing a sale.
The Evolution of the Internet and Digital Communications
1960s: The concept of hypertext is introduced by Ted Nelson.
1980: Tim Berners-Lee develops the idea of a "mesh" network of hyperlinked documents and begins working on the WorldWideWeb (WWW) project.
1990: The first web page is created by Tim Berners-Lee. It contains information about the WWW project and how to use a web browser.
1991: The first web browser, called WorldWideWeb, is developed by Tim Berners-Lee. It was a text-only browser and was only available on the NeXTSTEP operating system.
1993: The first graphical web browser, called Mosaic, is released by Marc Andreessen and Eric Bina. It was a huge success and helped to popularize the web.
1994: The first search engine, called WebCrawler, is launched by Brian Pinkerton. It was the first search engine to index entire web pages rather than just titles and headings.
1995: Netscape Navigator is released by Netscape Communications Corporation. It becomes the most popular web browser and sets the standard for web browsing features.
1996: The first version of Internet Explorer is released by Microsoft, marking the beginning of the "browser wars" between Microsoft and Netscape.
1998: Google is founded by Larry Page and Sergey Brin. Their search engine quickly becomes the most popular and sets a new standard for search technology.
2003: Skype is launched, becoming one of the first and most popular VoIP (Voice over Internet Protocol) services.
2004: Mozilla Firefox is released by the Mozilla Foundation as an open-source alternative to Internet Explorer.
2008: Google releases the first version of the Chrome browser, which quickly becomes popular due to its speed and simplicity.
2009: WhatsApp is launched, providing a new way for people to communicate via instant messaging and voice calls over the internet.
2010: Microsoft releases Internet Explorer 9, which is considered a major improvement over previous versions.
2013: Google's Chrome becomes the most popular web browser, surpassing Internet Explorer for the first time.
2021: The current versions of popular web browsers include Google Chrome, Mozilla Firefox, Apple Safari, Microsoft Edge, and Opera. Popular search engines include Google, Bing, Yahoo, and DuckDuckGo. VOIP services like Skype, Zoom, and Teams have become critical tools for remote communication in response to the COVID-19 pandemic. The Worldwide Web continues to evolve and expand, with new technologies and innovations being introduced regularly.
2022: ChatGPT from OpenAI.com takes the world by storm and changes how we write and communicate forever.
 
Full episode transcript below: