EP255: First to Converse, First to Win: The Uncomfortable Truth About B2B Sales

Welcome to a truly special episode of Market Dominance Guys. Today, Chris Beall flies solo while co-host Corey Frank is busy scaling his powerhouse conversationalist team at Branch 49 down in Phoenix – where business is as hot as the July desert sun.
In this unique episode, Chris gives us an exclusive preview of his upcoming book "First to Converse: Dominate Markets with the Human Voice," set to release in fall 2025. This isn't just another sales book – it's a comprehensive cookbook for market dominance, designed for everyone from CEOs and founders to individual sales contributors who understand that whoever is first to converse is first to win.
Chris takes us through the book's introduction, sharing the uncomfortable truth that while everyone thinks buyers want to control the sales process, the reality is that the first company to engage a prospect in meaningful conversation shapes their entire buying journey. Drawing from over 14 years of experience leading ConnectAndSell, Chris reveals why cold calling remains the strongest foundation for B2B success – and why waiting for inbound leads is a losing strategy.
This episode serves as both a dry run for the audiobook version and a masterclass in why targeted conversations at pace and scale dominate markets. So buckle up as Chris challenges everything you think you know about modern B2B sales.

EP254: Deepen Your Bag: Communication, Confidence and the Long Game

What does it really take to grow in sales—and in life?
In Part 2 of this Market Dominance Guys episode, Chris Beall continues his conversation with Will Post of Branch 49. They dig into what it means to “deepen your bag”—adding tools, sharpening your thinking, and building a future through relentless conversation practice.
Will shares his shift in mindset, from just setting meetings to connecting value and asking better questions. Along the way, he offers one powerful suggestion: go outside and ask someone a question. It’s not about scripts—it’s about starting.
This episode is a reminder that communication isn’t disappearing. It’s evolving—and it’s being practiced every day by the next generation of great sales leaders.

EP253: Ring the Bell: Will Post’s Cold Call Breakthroughs at Branch 49

In this episode of Market Dominance Guys, Chris Beall welcomes Will Post—rising sales pro from Branch 49, Corey Frank’s high-velocity sales team. Will shares what it’s like to sit in the ConnectAndSell seat of fire: navigating nerves, building momentum, and ringing the bell with every hard-won meeting.
This isn’t just about dialing—it’s about showing up with your full self: mind, body, and voice. If you’ve ever been new to sales or coached someone through the steep part of the learning curve, this one’s for you.
About Will Post:
Will Post is a current Grand Canyon University student majoring in entrepreneurship with a minor in finance and economics. He’s passionate about sales, marketing, and developing a strong entrepreneurial mindset through GCU’s business programs and student organizations.
In addition to his academic work, Will serves in the Minnesota Army National Guard, where he’s gained valuable experience in leadership, discipline, and teamwork. He’s currently exploring sales, marketing, and operations management career opportunities.